Dietary options: vegetarian, vegan, halaal, kosher, gluten-free, other
CSV Import — upload spreadsheet with intelligent column auto-mapping
RSVP portal — guests RSVP via web link (no app required)
RSVP deadline enforcement — set a cutoff date; guest portal auto-shows closed state; countdown banner for the couple
Pending RSVP nudge — amber banner when guests haven't responded; taps to filter the list
Guest-count summary: total invited, attending, declined, pending
Wedding Team (Members)
Invite team members by email or wedding code. 19 roles with 9 fine-grained permissions per role, fully configurable by the couple.
Role Settings screen — couple toggles access per feature per role
Broadcast — send message to all wedding members (push + in-app); 6 pre-written templates (RSVP reminder, ceremony time, running late, day before, parking, we're married!)
Planner Manage — professional planners manage multiple weddings from one view
Seating Plan
Create tables (round, rectangular, square) with capacity. Assign guests by drag/dropdown. Unassigned counter. Export via PDF.
Day-of Timeline
Minute-by-minute schedule from hair & makeup to send-off. 22-event SA template. Shareable with vendors and wedding party. Guest view via RSVP portal.
Conflict detection — inline warning badge when two events share the same start time
Songs & Playlist
Ceremony (processional, signing, recessional) + reception (cocktail, dinner, first dance, parent dances, cake cut, party, last dance). Guest song requests via portal.
Request inbox — couple approves, declines, or marks must-play
Share Playlist with DJ — native share sheet sends formatted Must Play + Approved list as text
Spotify/YouTube link per song. Export brief for DJ (Premium)
Photo / Shot List
Three built-in template sets: Classic (~60 shots), Iconic (timeless poses), Viral (TikTok/Instagram trending). Custom shots. Reorder. Mark captured.
PDF: full wedding plan — tasks, guests, timeline, seating chart, budget summary, songs, florals. CSV: guest manifest, task list, budget. Florist brief PDF. Shot list PDF.
Gamification & Achievements
XP awarded for every planner action. XP accumulates into Levels 1–30. Each level above 1 earns 1% discount toward Premium (max 30%). Reward codes at milestone levels.
Filter: province, city, price range, average rating, listing tier
Full-text search by name and keyword
Save/favourite vendors (persisted, per-user)
View count tracking per vendor (server-side RPC, not double-countable)
Vendor Profile
Business name, tagline, description, logo, cover image, gallery
Category, province, city, address, min/max pricing (ZAR)
Website, Instagram, Facebook links
Verified badge (awarded by admin on document verification)
Average star rating + review count
Response time badge: '\u26a1 Replies quickly' or '\u23f1 Replies in ~Xh' computed from last-90-days conversation data (min 3 conversations); shown on directory cards
Availability
Calendar mode: per-day availability calendar; couples see live availability for their wedding date
Contact mode: hide calendar; show custom 'Contact for availability' note
Toggle via switch in vendor dashboard — change takes effect immediately
Enquiries & Leads
Enquiry inbox: full threaded message conversations with couples
Pick ad spaces, size, regions, duration — live pricing calculator
Submit request → admin reviews → campaign created
6 · CONTENT
Magazine & Editorial
Digital issues, articles, real weddings, and editorial submissions.
Digital Magazine Issues
Cover image, title, month/year, status (draft/published). PDF attachment (system viewer on mobile, browser on web). View count. Reverse-chronological grid.
claim_referral_code RPC attributes signups server-side; rewards logged to credit_ledger
14 · REVENUE
Monetisation Streams
Five parallel revenue channels — no single point of dependency.
Stream
Model
Price
Vendor Subscriptions
Monthly recurring
R0 / R299 / R599 / R999 / R1,999
Premium Couple Upgrade
Once-off per wedding
R249 (discounts available)
Advertising — Banner
Per campaign
Custom
Advertising — Featured
Per campaign
Custom
Advertising — Homepage
Per campaign
Custom
Advertising — Newsletter
Per send
Custom
Regional Targeting Add-on
Monthly per province
R99/province
Sponsored Editorial
Per article
Custom
15 · INTELLIGENCE
AI Concierge & Smart Search
Context-aware assistance for couples, vendors, and admins.
AI Wedding Concierge
Premium planning assistant with wedding context: budget, tasks, venue, date, and progress. Supports budget advice, task prioritisation, week-ahead briefs, and war-room summaries.
3 free messages to try, then Premium-gated with daily rate limits
Actionable responses can suggest planner changes without sending PII to the model
AI Vendor Search
Natural-language vendor discovery across categories, budget hints, province, style, and occasion. Returns ranked matches with a reason for each result.
Examples: 'boho photographer in Cape Town under R15k' or 'luxury florist for a Winelands wedding'
Works alongside the normal vendor directory and filter system
AI Admin Console
A dedicated admin console for AI conversations, usage, rate limits, and quality control. Supports moderation and prompt analysis.
16 · GAMIFICATION
XP, Levels & Rewards
Progress loops for brides, vendors, referrals, and real-wedding contributions.
Planner Achievements
Planner actions award XP through the gamification engine. Levels climb from 1 to 30, with milestone rewards, badges, and shareable discount codes.
Module actions include tasks, budget, guests, seating, timeline, songs, members, export, notes, florist, photography, registry, and more
Real Bride milestone actions include community-facing planning tasks and special reward tiers
Referral Rewards
Shareable referral codes feed the discount ledger. Milestone tiers stack with planner levels to unlock meaningful savings.
Referral summary shows total referrals, credited rewards, and the referred-by code
Promo discounts and referral credits share one transparent ledger
Vendor Gamification
Vendor actions award XP too: subscriptions, ad bookings, referrals, profile completion, and listing updates. Milestones unlock ad credits and retention rewards.
Vendor rewards are tracked in a separate gamification state and event log
Vendor dashboard surfaces a rewards/achievements experience for retention
17 · ROI
Vendor ROI Dashboard
Proves the value of the marketplace to vendors in ZAR, not vanity metrics.
ROI Analysis
Vendors see the ZAR value of profile views, saves, enquiries, and wedding associations versus their subscription cost. Built to improve retention and upgrades.
All-time ROI and 30/90-day performance windows
Category-aware booking value assumptions for wedding market benchmarks
Marketplace Value Model
Turns engagement into an understandable business metric: views, saves, enquiries, and wedding conversions all translate into equivalent advertising value.
Shareable ROI summary helps vendors justify listing tiers and ad spend